MoneyPanda Sales Funnel Guide for Hardship Leads
Welcome to the comprehensive guide for MoneyPanda enrollment agents. This presentation will walk you through our detailed sales funnel and pipeline process for hardship leads, explaining how to effectively guide potential clients through each stage - from qualification to becoming active clients. You'll learn exactly where automation occurs and where your personal touch makes all the difference.
By mastering this process, you'll help clients struggling with financial hardship find relief while maximizing value for both them and MoneyPanda. Let's dive in!

by Abhi Swami

Why This Process Matters
Client Success
Following this process ensures clients receive the proper hardship assistance they need, leading to better financial outcomes and higher satisfaction.
Revenue Growth
Understanding when and how to upsell appropriate services increases average client value while providing more comprehensive help.
Process Efficiency
Knowing exactly where automation ends and your intervention begins eliminates wasted time and creates a seamless client experience.
The 4-Stage Sales Funnel Overview
Active Client Management
Client retention and additional services
Onboarding & Underwriting
Service setup and document collection
Financial Analysis & Offer
Presenting solutions and payment options
Lead Qualification & Credit Pull
Initial qualification and credit analysis
Stage 1: Lead Qualification & Credit Pull
Pre-Qualified Lead Arrives
Lead comes in ready to apply for hardship programs and expecting credit/debt analysis
Automated Credit Pull
System automatically initiates credit pull via Debt Pay Pro
Verification Code Sent
System sends security code to client to authorize credit pull
Credit Pull Completed
If verified, credit pull completes automatically
Agent Actions During Stage 1
Check Credit Pull Status
Verify in Debt Pay Pro whether the credit pull has been successfully completed or needs your intervention
Handle Verification Issues
If unverified, use Voice Panda to resend the code with the tag [Credit Report Security Code]
Assist With Code Entry
Guide client to enter verification code into the "Credit Report Security Code" field in the contact form
Transition from Stage 1 to Stage 2
Confirm Credit Pull Success
Check Debt Pay Pro to verify the credit pull has been successfully completed
Verify Analysis Generation
Ensure client has received their full financial analysis including credit restoration, debt validation, and free month offer
Update Lead Status
Manually update the lead's status in the system to move them to Stage 2
Recognizing Lead Position in Stage 1
Pre-Credit Pull
Lead has submitted information but credit pull hasn't started
Awaiting Verification
Credit pull initiated but verification code not yet entered
Verification Failed
System flags for manual intervention due to verification issues
Credit Pull Complete
Successful credit pull, ready to progress to Stage 2
Stage 2: Financial Analysis & Initial Offer
Financial Analysis Delivery
Client receives comprehensive financial analysis
Solution Presentation
System presents debt reduction and credit fixing options
Pricing Introduction
Base price of $99/month after free trial is introduced
Document Signing
Client reviews and potentially signs initial documents
What Clients See in Stage 2
Financial Analysis Contents
  • Current credit score analysis across bureaus
  • Debt breakdown by type and creditor
  • Potential for debt reduction through programs
  • Timeline for credit improvement
  • Estimated hardship loan eligibility timing
Offer Components
  • Base service at $99/month after free trial
  • Credit monitoring setup instructions
  • Electronic document signing portal
  • Payment information collection form
  • Free first month of basic dispute services
Agent Actions During Stage 2
Check Document Status
Confirm if client has reviewed and signed financial analysis documents
Verify Payment Information
Check if client has entered payment details for at least the base $99/month plan
Guide Completion
Assist clients who haven't completed document signing or payment setup
Introduce Upsell Options
Present premium packages based on client's specific financial situation
Explaining the Free Trial Limitations
Limited Duration
Clearly explain that the free trial lasts only 4 weeks before the $99/month billing begins
Limited Coverage Scope
Emphasize that free trial only covers a couple of accounts on one credit bureau
Limited Results Timeline
Set expectations that meaningful results typically require comprehensive coverage for 3-6 months
Limited Improvement Potential
Illustrate how broader coverage can significantly improve overall financial outcomes
Premium Restoration + Validation Package
Package Overview
Comprehensive service at $249/month for 12 months designed for clients with significant debt requiring validation and faster credit improvement
Key Features
  • Full disputes across all three credit bureaus
  • Complete account coverage (not just 2-3 accounts)
  • Advanced debt validation letters to creditors
  • Expedited processing timeframe
  • Priority customer service
Ideal Client Profile
  • Multiple derogatory items across bureaus
  • Total debt exceeding $10,000
  • Urgency to improve credit score
  • Seeking loan eligibility within 6 months
Debt Settlement Add-On Opportunity
Identify Settlement Candidates
Clients with significant unsecured debt and sufficient budget
Present Settlement Benefits
Potential for 40-60% reduction in total debt amount
Combine with Restoration
Settlement alongside $99/month basic or $249/month premium
Stage 2 to Stage 3 Transition Requirements
Signed Documents
Client must complete all required paperwork and legally binding agreements
Payment Method
Valid payment method on file for at least the $99/month base service
Package Selection
Clear documentation of which service package the client has selected
Onboarding Appointment
Scheduled appointment with underwriting/backend team for full setup
Stage 3: Onboarding & Underwriting Submission
1
Appointment Scheduling
Schedule dedicated onboarding call with backend/underwriting team
2
Document Collection
Gather identity verification and additional financial documents
3
Service Setup
Configure credit monitoring and mobile app access
4
Dispute Initiation
Begin first round of disputes based on package level
The Onboarding Call Process
45min
Call Duration
Average time for complete onboarding with backend team
100%
Completion Rate
Percentage of clients who must complete this call to activate services
3
Key Setup Tasks
Critical components established during the call
Setting Up Credit Monitoring
During the onboarding call, the underwriting team will help clients set up comprehensive credit monitoring services. This critical step ensures clients can track progress on their credit improvement journey and receive notifications about any changes to their credit profile. Agents should emphasize that this monitoring is essential for documenting the effectiveness of our services and identifying new issues that may arise.
Mobile App Setup
App Download
Guide client to download the MoneyPanda mobile app from their device's app store during the onboarding call
Account Connection
Help client login and connect their account to access real-time updates on disputes and credit improvement
Notification Setup
Configure alert preferences for important updates, document requests, and credit changes
Identity Document Collection
Required Documents
The underwriting team will collect government-issued photo ID and social security verification during the onboarding call. These documents are essential for filing legitimate disputes with credit bureaus.
Document Capture
Clients will be guided to take clear photos of their documents using the MoneyPanda app's secure capture feature, which encrypts the images immediately for protection.
Secure Storage
All identity documents are stored in our encrypted system with restricted access. The team will explain our security protocols to reassure clients about their sensitive information.
Initiating Disputes
Basic Package ($99/month)
  • Disputes for 2-3 selected accounts
  • Focus on one credit bureau initially
  • Standard processing timeline
  • Basic dispute letters
  • Monthly progress updates
Premium Package ($249/month)
  • Comprehensive disputes across all accounts
  • Simultaneous disputes at all three bureaus
  • Expedited processing when possible
  • Advanced dispute strategies and letter types
  • Bi-weekly progress updates
Agent Actions During Stage 3
Schedule Onboarding Call
Coordinate a convenient time for the client to meet with the backend/underwriting team
Prepare Client for Call
Inform client what documents to have ready and what to expect during onboarding
Ensure Smooth Handoff
Brief the underwriting team on client's package selection and special circumstances
4
Confirm Completion
Verify onboarding was completed and update the client's status in the system
Stage 3 to Stage 4 Transition Checklist
Stage 4: Active Client Management
Service Delivery
Underwriting executes the selected services
Progress Monitoring
Backend team tracks dispute results and credit changes
Client Communication
Regular updates provided to client about their progress
Upsell Opportunities
Agents identify chances to provide additional valuable services
Active Client Categories
Basic Disputes ($99/month)
  • Limited service scope
  • Single bureau focus
  • Primary upsell targets
  • Monthly progress updates
Premium Restoration ($249/month)
  • Comprehensive service
  • All three bureaus
  • Settlement upsell potential
  • Bi-weekly updates
Settlement + Add-Ons
  • High-value clients
  • Multiple service combination
  • Retention priority
  • Weekly updates
Monitoring Basic Disputes Clients
Free Month Transition
Track when the free trial period ends and confirm client is retained on $99/month plan
Initial Results Tracking
Document results from limited disputes and identify if client would benefit from expanded services
Upgrade Opportunity Call
Schedule check-in after first month to discuss initial results and benefits of upgrading to premium services
Retention Risk Assessment
Evaluate satisfaction level and determine if client is at risk of cancellation if not seeing desired results
Monitoring Premium Restoration Clients
Service Execution Checklist
  • Verify disputes filed across all three bureaus
  • Confirm debt validation letters sent to all creditors
  • Document response timeframes from bureaus
  • Track removal of derogatory items
  • Monitor credit score changes over time
Client Communication Schedule
  • Welcome email on day 1 of active service
  • First progress report at 2 weeks
  • Detailed update at 30 days with initial results
  • Bi-weekly reports throughout program
  • Quarterly comprehensive review calls
Monitoring Settlement + Add-On Clients
Settlement Fund Building
Track client's accumulated settlement funds and readiness for negotiations
Creditor Negotiations
Monitor backend team's negotiation progress with each creditor
Settlement Documentation
Ensure proper documentation of all settlements and payment arrangements
Upselling After the Free Month
Review Initial Results
Examine what was accomplished during the free trial period
Identify Remaining Issues
Highlight outstanding credit problems not addressed by basic service
Schedule Review Call
Contact client to discuss results and remaining challenges
Present Premium Benefits
Demonstrate the value of upgrading to $249/month premium package
Key Upsell Talking Points
Use this comparison data when speaking with clients about upgrading from the basic to premium package. Emphasize the dramatic difference in comprehensiveness and speed of results. Clients on the basic plan see modest improvements addressing just a few items on one bureau, while premium clients experience transformative changes across their entire credit profile in half the time.
Agent Actions During Stage 4
Track Progress
Monitor client results in system and identify potential upgrade opportunities
Conduct Check-ins
Schedule periodic calls to ensure client satisfaction and address any concerns
Present Upgrades
Suggest appropriate service enhancements based on client's specific needs
Coordinate with Backend
Communicate with underwriting team about client status and special requests
Recognizing When a Client is at Stage 4
System Indicators
  • Client status shows "Active" in Debt Pay Pro
  • Service start date is populated
  • First round of disputes shows as "Submitted"
  • Onboarding call marked as "Completed"
Client Behavior
  • Regular app logins to check progress
  • Responds to update communications
  • May have questions about dispute status
  • Inquiries about additional services
Communication Patterns
  • Receiving scheduled progress reports
  • Communication focused on results rather than setup
  • Backend team is primary contact
  • Agent communication centers on upsell opportunities
Handling Free Trial to Paid Transition
7-Day Reminder
System sends automated notification that free trial is ending soon
2
5-Day Agent Call
Agent calls client to review initial results and confirm continuation
3
Billing Activation
System processes first $99 payment at end of trial period
Welcome to Full Service
Paid service confirmation email with next steps and expectations
Identifying the Ideal Premium Upgrade Candidate
1
2
1
Ready for Premium
Meets all criteria for an ideal upgrade candidate
2
Financial Readiness
Has budget for $249/month and values faster results
Clear Financial Goal
Planning home purchase or major loan application soon
Multiple Credit Issues
Problems across multiple bureaus requiring comprehensive approach
Identifying the Ideal Settlement Add-On Candidate
The ideal settlement candidate has a significant amount of unsecured debt, particularly in the categories shown above. Look for clients with at least $10,000 in total unsecured debt, with the majority in credit cards and medical bills, which typically settle for 40-60% of the original amount. Clients should have the financial means to build a settlement fund over time, even if they're currently experiencing hardship.
Common Client Questions During Each Stage
Stage 1: Qualification
"Why do you need my credit information?"
"Is the credit pull going to hurt my score?"
"What happens after you pull my credit?"
Stage 2: Offer
"What exactly am I paying for?"
"How long before I see results?"
"What's included in the free trial?"
Stage 3: Onboarding
"Why do you need my ID documents?"
"How do I use the mobile app?"
"When will disputes be submitted?"
Stage 4: Active Client
"How are my disputes progressing?"
"When will I see my credit score improve?"
"Can I add more accounts to my plan?"
How to Position the $99/month Free Trial
It's a Limited Sample
Position the free trial as a limited demonstration of our capabilities rather than a comprehensive solution. Explain that it addresses just a small portion of their credit issues to show our effectiveness.
It Shows Our Process
Emphasize that the free trial allows clients to experience our dispute process and see initial results, but complete credit restoration requires addressing all negative items across all bureaus.
It's an Introduction
Frame the free trial as an introduction to our services, with the $99/month basic plan being the minimum ongoing commitment and the $249/month premium package being the recommended comprehensive solution.
How to Position the $249/month Premium Package
The Complete Solution
Present it as the comprehensive approach that addresses all credit issues simultaneously rather than piecemeal
The Accelerated Path
Emphasize the faster timeline to results compared to the basic package (3 months vs 6+ months typical timeframe)
The Premium Experience
Highlight the more frequent updates, priority handling, and enhanced support that comes with the premium service level
The Better Value
Calculate the return on investment in terms of future loan savings with improved credit (mortgage/auto loan interest differences)
Handling Objections to Premium Pricing
Objection: "It's too expensive"
Response: "I understand budget concerns. Let's look at what you're trying to accomplish with your credit. The premium package typically achieves in 3 months what might take 6-9 months with the basic package. When you're looking to qualify for a home loan or lower interest rates, those extra months of waiting could cost you significantly more in higher interest or missed opportunities."
Objection: "Can't I just start with basic?"
Response: "You absolutely can start with the basic package, and some clients do. However, I want to be transparent that the basic package addresses only a fraction of your credit issues. Think of it like cleaning just one room of a house - the rest remains untouched. With premium, we're working on everything simultaneously, which is not only faster but also more effective for your overall credit profile."
Handling Objections to Settlement Add-On
Objection: "Won't settlement hurt my credit?"
Acknowledge the concern and explain how it works alongside restoration
Education: Short-term vs. Long-term Impact
Explain settlement notation impact vs. benefit of debt elimination
Solution: Combined Approach
Demonstrate how restoration works to improve score while settlement reduces debt
Value Demonstration: Overall Financial Picture
Show net improvement in debt-to-income ratio and financial freedom
Recognizing Client Communication Preferences
1
1
Phone Communicators
Prefer direct calls for updates and decisions
Typically want detailed verbal explanations
May need follow-up emails to reference
Email Communicators
Prefer written communication with documentation
Often review information multiple times
Respond well to visual charts and comparisons
Text/App Communicators
Prefer brief, immediate updates
Respond well to app notifications
Often check progress independently
Visual Communicators
Prefer video calls with screen sharing
Respond to demonstrations and visual examples
Benefit from seeing progress charts
Key Metrics to Track as an Agent
85%
Stage 1-2 Conversion
Percentage of credit pulls that convert to signed clients
60%
Premium Upgrade Rate
Percentage of clients choosing $249/month over $99/month
25%
Settlement Add-On Rate
Percentage of clients adding settlement to their package
92%
Post-Trial Retention
Percentage of free trial clients who continue service
The Value of Following Up
The data clearly shows that persistent follow-up dramatically increases conversion rates at every stage of the funnel. Clients who don't immediately respond aren't necessarily uninterested - they may be busy, need time to consider, or have questions they haven't asked yet. Our most successful agents make at least 3-4 follow-up attempts using different communication channels before considering a lead truly unresponsive.
Calculating the Client's Return on Investment
Example Calculation: Mortgage Savings
For a client with a 580 credit score looking to purchase a $300,000 home:
  • Current Rate (580 score): 7.5% = $2,097/month
  • Improved Rate (680 score): 6.0% = $1,799/month
  • Monthly Savings: $298
  • Annual Savings: $3,576
  • 30-Year Savings: $107,280
Premium Package Cost: $249 × 12 = $2,988
First-Year ROI: $588 (20% return)
Lifetime ROI: $104,292 (3,490% return)
Example Calculation: Auto Loan Savings
For a client purchasing a $30,000 vehicle with a 60-month loan:
  • Current Rate (580 score): 12.9% = $678/month
  • Improved Rate (680 score): 7.9% = $607/month
  • Monthly Savings: $71
  • Annual Savings: $852
  • 5-Year Savings: $4,260
Premium Package Cost: $249 × 12 = $2,988
5-Year ROI: $1,272 (43% return)
Timing Expectations for Results
1
First 30 Days
Initial disputes filed, first responses from bureaus, potential removal of minor negative items
2
60-90 Days
Multiple rounds of disputes completed, noticeable improvements in credit score (typically 30-50 points)
3
4-6 Months
Significant credit score improvement (50-100+ points), major negative items addressed, potential for loan qualification
4
6-12 Months
Maximum results achieved, client ready for major financing, settlement negotiations completed or well underway
Explaining the Credit Monitoring Requirement
Legal Requirement
Explain that active credit monitoring is legally required for us to effectively dispute items on the client's behalf, giving us legitimate standing with the bureaus.
Client Benefit
Emphasize that monitoring allows clients to see real-time updates and score changes, providing tangible proof that our services are working and alerting them to any new issues.
Protection Measure
Highlight that monitoring provides an additional layer of identity protection during the dispute process when their information is being transmitted between multiple parties.
Common Credit Bureau Responses and Next Steps
Special Handling: Credit Freezes
Identify the Freeze
Recognize when a client has an active credit freeze preventing the initial credit pull or ongoing monitoring
Explain the Impact
Clarify that freezes must be temporarily lifted to allow our services to function properly
Guide the Process
Provide step-by-step instructions for lifting freezes at each bureau specifically for MoneyPanda access
Special Handling: Identity Verification Failures
When clients fail automated identity verification during credit pulls or service setup, immediate intervention is required. This is most common with clients who have thin credit files, recent address changes, or name variations. Guide them through our three-step alternative verification process: uploading multiple forms of government ID, answering detailed knowledge-based questions about their financial history, and potentially completing a notarized identity affidavit for severe cases.
Special Handling: Bankruptcy Clients
Verify Discharge Status
Confirm whether bankruptcy has been discharged or is still active before proceeding with any credit service
Review Included Debts
Carefully identify which debts were included in bankruptcy and which remain outside it for focused service
Explain Special Concerns
Educate client on unique aspects of post-bankruptcy credit restoration and realistic timeline expectations
Consult with Underwriting
Escalate to specialized underwriting team members who focus on post-bankruptcy clients
Coordinating with the Underwriting Team
Clear Notes
Document all client details and special circumstances in the CRM for underwriting review
Scheduled Handoffs
Use the appointment scheduling system to book proper onboarding calls with available underwriters
Urgent Flagging
Use the priority flag system for time-sensitive cases needing immediate attention
Follow-up Loop
Circle back with underwriting after handoff to ensure client needs were addressed
Most Common Credit Issues by Type
Understanding the distribution of common credit issues helps agents identify which service packages will be most appropriate for each client. Late payments and collections account for 60% of negative items we address. These are typically excellent candidates for both our restoration services and potentially settlement for more recent collections. High utilization often benefits more from debt management than dispute services, while charge-offs generally require a combined approach of both restoration and settlement.
When Clients Need Settlement vs. Restoration
Prioritize Credit Restoration When:
  • Credit score is the immediate priority (home or auto loan pending)
  • Client has inaccurate information on credit report
  • Accounts are already charged off or quite old
  • Client needs faster results (3-6 month timeline)
  • Debt amount is relatively small (under $10,000)
  • Client has limited monthly budget for debt resolution
Prioritize Debt Settlement When:
  • Total debt elimination is the primary goal
  • Client has significant unsecured debt ($10,000+)
  • Accounts are still with original creditors
  • Client can afford monthly settlement fund payments
  • Client is comfortable with 12-36 month process
  • Client is experiencing legitimate financial hardship
Handling Difficult Client Situations
The Impatient Client
When clients demand immediate results, acknowledge their urgency while setting realistic expectations. Use specific timeline examples from similar cases and emphasize that credit bureaus have legally mandated response windows that cannot be shortened. Offer more frequent status updates to help manage their anxiety.
The Skeptical Client
For clients expressing doubt about service effectiveness, share anonymized before/after examples from similar cases. Explain the specific legal principles that make our work possible, and offer testimonials from satisfied clients. Emphasize our satisfaction guarantee and refund policy as evidence of our confidence.
The Overwhelmed Client
When clients seem confused by the complexity of credit repair, simplify explanations using analogies and visual aids. Break down the process into small, manageable steps. Reassure them that our team handles the complicated parts and that they only need to follow simple instructions as they come.
Top Agent Scripts for Key Moments
Successful agents rely on proven scripts to navigate crucial moments in the sales process. Our top performers have refined these scripts through thousands of client interactions. Key scripts include the "Free Trial Limitations" explanation, the "Premium Value Proposition," the "Settlement Objection Handler," and the "First Payment Scheduling" conversation. Scripts should be personalized to your speaking style while maintaining the core messaging that drives conversions.
Key Words That Drive Premium Upgrades
72%
Comprehensive
Conversion rate when emphasizing "comprehensive coverage"
68%
Accelerated
Conversion rate when highlighting "accelerated results"
65%
Investment
Conversion rate when framing as an "investment" not a cost
61%
Protection
Conversion rate when emphasizing "financial protection"
System Tools You Need to Master
Debt Pay Pro
Our primary CRM and client management system where you'll track lead stages, update statuses, and monitor progress. Master the credit pull verification section, document signing status checkpoints, and pipeline stage transition controls.
Voice Panda
Our automated and manual communication platform for sending verification codes, scheduling appointments, and following up with clients. Learn the tag system for automated messaging and the call recording features for quality assurance.
MoneyPanda Mobile App
The client-facing application that you should thoroughly understand to guide clients during setup. Be familiar with notification settings, document upload features, and the progress tracking dashboard that clients will see.
Compliance Essentials
Never Guarantee Results
Always use language like "potential" and "typically" not "guarantee" or "promise"
Disclose All Fees Clearly
Explicitly state all costs, terms, and cancellation policies
Set Realistic Timeframes
Provide honest timelines based on similar case histories
Your Support Resources
Training Portal
Access on-demand training videos, scripts, and knowledge checks
Team Leads
Escalate complex situations to your assigned team leader
Knowledge Base
Search FAQ articles and process documentation
Agent Community
Connect with peers to share strategies and ask questions
Success Metrics & Performance Expectations
Your Path to Success with MoneyPanda
3
4
Expert Agent
Mastery of the entire process with consistent premium sales
Advanced Agent
Strong performance with effective upselling techniques
3
Proficient Agent
Solid understanding of all funnel stages and basic conversion skills
4
New Agent
Learning the fundamentals of the hardship leads pipeline